One year ago, a hack was close to destroying the world. The corporate world.
The WannaCry ransomware affected over 200,000 computers in more than 100 countries,
with damages reaching billions of dollars.
This breach frightened business executives everywhere. When chaos broke; Bitdefender’s advanced detection capabilities were able to intercept this threat long before it’s official disclosure. Bitdefender had proven its effectiveness when it mattered most. So we had to use this opportunity to spread the word. But how do you approach professionals who go through thousands of pages of intricate and dull security documentation and offers every year? Infotainment.
We had to address security officers and company executives therefore we chose a medium they already consumed and enjoyed: comic books.
We created H.ELL Cyber Cursed story with a relatable lead character. Hugh Ellington is a seemingly ordinary security officer. Who just might have caused the end of the world. Ellington goes from being a Chief Information Security Officer at a regular company, to bearing the guilt of a world disaster. His company’s poor security accidentally helps release a virus which wipes out almost the entire population of the Earth. His before-and-after apocalypse story comes to life through an interactive web-comic that provides an immersive multimedia experience.
H.ELL must have attracted quite a few fans, as the average time spent reading the web-comic was 5 minutes.
The first print issue of H.ELL Cyber Cursed is now available as an infotainment piece for all security professionals and business executives, reminding them about the consequences of weak protection against cyber threats.
Because a hack might not end the world, but it can end your company.